Meet Maia—the golden girl behind Wiggly.

I’m a dog owner based in North East England, and dogs have always been part of my family. I know how quickly they become part of everyday life, and just how much they mean to everyone around them.

Let me introduce Maia, my Golden Retriever and the inspiration behind Wiggly—and, of course, our logo. You could say the idea was golden from the start.

Like every dog owner, I want to give Maia the best care I can. But appointments, reminders, health records, food and everyday routines can soon become a lot to keep track of. That’s where Wiggly came from: an idea for taking some of the stress out of pet management, keeping more accurate health records, and making it easier to plan ahead.

Wiggly is still growing, but I’m excited about building something that helps more pet owners stay close to what their pets need—so there’s less time spent worrying about the admin and more time enjoying life together.